Morson sells tiles as artwork underfoot. When that is the claim, every extra element on the page argues against it: a site heavy with badges and banners would say the opposite of what the brand is trying to say.
A deliberately quiet site, designed and developed so the product supplies all of the colour. Five named collections, Elite Engraved, Glamart, Levigato, Pantone and Roma, each presented as a body of work rather than a product listing.
Everything else is stripped back to what is needed: who the company is, how to reach them, and nothing competing with the surfaces.
Restraint is harder to execute than decoration because there is nowhere to hide. Type, spacing and image cropping carry the entire design here, which means every one of them had to be right.
What it does
VISIT WEBSITE
