Vetican Granito manufactures large-format porcelain slabs. In this product the dimension is the decision: an architect specifying a 1200 by 3200 slab is solving a different problem from one specifying 800 by 2400, and they will not thank you for making them filter.
A site designed and developed so size leads the navigation. Every slab format gets its own route, and the finishes sit inside it rather than the other way round, which mirrors how the product is actually specified.
Full-body tiles are separated from the porcelain slabs because they are a different technical proposition, and the corporate section carries the manufacturing credentials a specifier checks before they commit.
Letting the slab dimension drive the information architecture sounds obvious and almost nobody in this industry does it. It is the single change that makes the catalogue usable for the person it was built for.
What it does
VISIT WEBSITE
